It aims at the reading level of a 13-year-old, yet does not talk down to adults.
It uses many true real-life stories about people. “People are interested in people.”
These stories are told in a dramatic way, usually with a key element of the person’s story as a lead-in.why does its writing style communicate so well?
Stories use plenty of quoted speech: “He said… She called back…” etc.
It addresses practical problems and worries, and offers ideas to help readers improve their quality of life. In other words, it addresses felt needs which is a key strategy in evangelism.
Humor is mixed with serious articles.
via Readers Digest – why does its writing style communicate so well?.
